Songwriter Crafts Winning Jingles into Full-Length Songs

Posted in Jingle Writing by Stephen

For anyone who is a fan of good jingles, we just heard some interesting news that may be of interest to you. Mikey McCleary is releasing a 10 song album titled TV Dinners. McCleary is a popular singer/songwriter who’s been living in Mumbai since 2007. He’s written several successful jingles for companies like Levis, Audi…

Facebook to Use Web Browsing History for Behaviorally Targeted Ads

Posted in Creative Advertising by Stephen

Facebook to Use Web Browsing History for Behaviorally Targeted Ads

Due to the all too familiar “like” buttons gracing the web, it has been quite easy for Facebook to monitor the online behavior of its 1.28 billion monthly users. Now the company will begin leveraging this wealth of information for ad targeting. Unlike BK’s new slogan, this one is a little trickier to take a…

Burger King Wants to Make an Emotional Connection with New Slogan

Posted in Creative Advertising by Stephen

Burger King Wants to Make an Emotional Connection with New Slogan

Any fans of having it their own way at Burger King are in for some disappointment, as the legendary burger chain has officially decided to drop the “Have It Your Way” slogan (the tagline they’ve been using for the last 40 years). Burger King will now be running the more personal slogan, “Be Your Way.”…

Wanna Know What Makes Jingles So Effective?

Posted in Creative Advertising, Jingle Writing by Stephen

Wanna Know What Makes Jingles So Effective?

In the modern world, it’s pretty much impossible to escape advertisements in one form or another. Just about the only place you won’t find them is in our dreams, but this could change someday in the future (any fans of Futurama out there??). My point is that effective advertising is something that is becoming harder…

Apple’s Latest iPhone Ad Will Leave You Feeling “Gigantic”

Posted in Creative Advertising by Stephen

Apple's Latest iPhone Ad Will Leave You Feeling "Gigantic"

Apple is company that has revolutionized many industries in the last couple decades— the music industry being one of them. In recent years, we’ve come to expect big things from their TV commercials. It all started with their legendary launch of the iPod, which undoubtedly helped make many of these songs instant successes. These are…

Will Embracing EDM Help 7Up Appeal to Millennials?

Posted in Creative Advertising by Stephen

Will Embracing EDM Help 7Up Appeal to Millennials?

Effective advertising needs to have a clrearly defined target group. Often times, established companies can face problems when their advertisements no longer gel with the audience they have been speaking to for years. In the competitive world of advertising, this is a defining moment that seperates the sinkers from the swimmers. The iconic soda brand…

Trace Bundy Plays His Version of the Iconic SportsCenter Jingle Live

Posted in Jingle Writing, TV Commercial Jingles by Stephen

Trace Bundy Plays His Version of the Iconic SportsCenter Jingle Live

DA, DA, DA, DA, DA, DA. That jingle has been a special part of most sports fans’ experience here in the US for years– part of the iconic SportsCenter (SC) jingle that many of us know and love. Recently, ESPN launched the International Fam Jam contest where the winner would get a chance to write…

Microsoft’s Garage is a Haven for Creativity, 3D Printers and Jingles

Posted in Creative Advertising, Jingle Writing by Stephen

Microsoft's Garage is a Haven for Creativity and 3D Printers

The range of possibility available through 3D printers is truly amazing. If you haven’t yet seen one of these devices in action it’s certainly worth watching. There are already a plethora of interest groups that are testing the limits of what is possible with these 3D printers and Microsoft is one of them. Ever heard…

Tegan & Sara Produce Another Hit with Oreo Jingle

Posted in Creative Advertising, TV Commercial Jingles by Stephen

Have you heard Oreo’s new commercial jingle? The catchy ad premiered during the GRAMMYs. It was the latest addition in Oreo’s Wonderfilled original jingle campaign which has become an increasingly “sticky” marketing strategy for America’s favorite cookie. But who provided the musical talent behind the new jingle? Tegan & Sara. Watch the commercial… This indie…

Not too Late to Vote for the Sixth Annual Do The Jingle Contest

Posted in Creative Advertising, Jingle Writing, TV Commercial Jingles by Stephen

Not too Late to Vote for the Sixth Annual Do The Jingle Contest

It’s still not too late to vote for your favorite jingle in the Sixth Annual Do The Jingle contest! Voting for SafeAuto’s well known competition officially began on January 13 this year, but fans can vote for their favorite submissions until the stroke of midnight on February 28th. (Do The Jingle is a crowdsourced contest…

The Artist Behind St. Lucia Got His Start Writing Jingles

Posted in Jingle Writing by Stephen

If you ask Jean-Philip Grobler how he was able to start his breakthrough band St. Lucia, you might be surprised by the answer– writing jingles. Grobler’s band. St. Lucia, has received a lot of praise for their debut album (“When the Night“) and the artist says none of it would have been possible if it…

Pandora “Now Playing You” Ads Offer a Frozen Moment in Time

Posted in Creative Advertising by Stephen

Pandora "Now Playing You" Ads Offer a Frozen Moment in Time

If you asked Pandora, they feel that the description of “internet radio provider” doesn’t really do them justice. Pandora prefers to describe their service as a “magical discovery algorithm” or “whatever it is that conspires in the brain of your computer overlords to make sure the right song comes on at exactly the right time”.…

The Swon Brothers Fuel the Twix Rivalry with their New Jingles

Posted in Jingle Writing, TV Commercial Jingles by Stephen

The Swon Brothers Fuel the Twix Rivalry with their New Jingles

Country music fans are no strangers to the Swon Brothers. Zach and Colton are rising stars on the country music circuit who have been performing together for years. Recently, the siblings agreed to take part in a challenge that pitted them on opposing sides in a great debate– the Twix candy bar rivalry. Colton composed…

Best TV Advertising Jingles from Miami Florida

Posted in TV Commercial Jingles by Stephen

Best TV Advertising Jingles from Miami Florida

Those that live down in South Florida probably remember a particular set of advertising tunes residents living a little further north have never before heard. These awesome jingles have driven people to buy lotto tickets, visit enchanted forests and watch jai-alai. What follows are some memorable Miami/Florida jingles. Miami Dolphins “Can’t Touch Us” Rap For…

Is the Jingle Maker Pro App Worth Your 99 Cents?

Posted in Reviews by Stephen

Is Jingle Maker Pro Worth Your 99 Cents?

Here’s an app that allows users to create their own professional sounding jingles right on their own phone or other devices. There has yet to be a real review posted on this app, so we decided to take up the challenge (plus how could we resist playing around with an app that allows you to…