Archive for Creative Advertising

Facebook to Use Web Browsing History for Behaviorally Targeted Ads

Posted in Creative Advertising by Stephen

Facebook to Use Web Browsing History for Behaviorally Targeted Ads

Due to the all too familiar “like” buttons gracing the web, it has been quite easy for Facebook to monitor the online behavior of its 1.28 billion monthly users. Now the company will begin leveraging this wealth of information for ad targeting. Unlike BK’s new slogan, this one is a little trickier to take a…

Burger King Wants to Make an Emotional Connection with New Slogan

Posted in Creative Advertising by Stephen

Burger King Wants to Make an Emotional Connection with New Slogan

Any fans of having it their own way at Burger King are in for some disappointment, as the legendary burger chain has officially decided to drop the “Have It Your Way” slogan (the tagline they’ve been using for the last 40 years). Burger King will now be running the more personal slogan, “Be Your Way.”…

Wanna Know What Makes Jingles So Effective?

Posted in Creative Advertising, Jingle Writing by Stephen

Wanna Know What Makes Jingles So Effective?

In the modern world, it’s pretty much impossible to escape advertisements in one form or another. Just about the only place you won’t find them is in our dreams, but this could change someday in the future (any fans of Futurama out there??). My point is that effective advertising is something that is becoming harder…

Apple’s Latest iPhone Ad Will Leave You Feeling “Gigantic”

Posted in Creative Advertising by Stephen

Apple's Latest iPhone Ad Will Leave You Feeling "Gigantic"

Apple is company that has revolutionized many industries in the last couple decades— the music industry being one of them. In recent years, we’ve come to expect big things from their TV commercials. It all started with their legendary launch of the iPod, which undoubtedly helped make many of these songs instant successes. These are…

Will Embracing EDM Help 7Up Appeal to Millennials?

Posted in Creative Advertising by Stephen

Will Embracing EDM Help 7Up Appeal to Millennials?

Effective advertising needs to have a clrearly defined target group. Often times, established companies can face problems when their advertisements no longer gel with the audience they have been speaking to for years. In the competitive world of advertising, this is a defining moment that seperates the sinkers from the swimmers. The iconic soda brand…

Microsoft’s Garage is a Haven for Creativity, 3D Printers and Jingles

Posted in Creative Advertising, Jingle Writing by Stephen

Microsoft's Garage is a Haven for Creativity and 3D Printers

The range of possibility available through 3D printers is truly amazing. If you haven’t yet seen one of these devices in action it’s certainly worth watching. There are already a plethora of interest groups that are testing the limits of what is possible with these 3D printers and Microsoft is one of them. Ever heard…

Tegan & Sara Produce Another Hit with Oreo Jingle

Posted in Creative Advertising, TV Commercial Jingles by Stephen

Have you heard Oreo’s new commercial jingle? The catchy ad premiered during the GRAMMYs. It was the latest addition in Oreo’s Wonderfilled original jingle campaign which has become an increasingly “sticky” marketing strategy for America’s favorite cookie. But who provided the musical talent behind the new jingle? Tegan & Sara. Watch the commercial… This indie…

Not too Late to Vote for the Sixth Annual Do The Jingle Contest

Posted in Creative Advertising, Jingle Writing, TV Commercial Jingles by Stephen

Not too Late to Vote for the Sixth Annual Do The Jingle Contest

It’s still not too late to vote for your favorite jingle in the Sixth Annual Do The Jingle contest! Voting for SafeAuto’s well known competition officially began on January 13 this year, but fans can vote for their favorite submissions until the stroke of midnight on February 28th. (Do The Jingle is a crowdsourced contest…

Pandora “Now Playing You” Ads Offer a Frozen Moment in Time

Posted in Creative Advertising by Stephen

Pandora "Now Playing You" Ads Offer a Frozen Moment in Time

If you asked Pandora, they feel that the description of “internet radio provider” doesn’t really do them justice. Pandora prefers to describe their service as a “magical discovery algorithm” or “whatever it is that conspires in the brain of your computer overlords to make sure the right song comes on at exactly the right time”.…

Jingle Hoops with Lebron and the Gang

Posted in Creative Advertising by Stephen

Jingle Hoops with Lebron and the Gang

Can you think of a smoother way to ring in holiday cheer than with six of the NBA’s best draining shots in rhythm to “Jingle Bells”? Yea, neither can we. Here’s the new holiday commercial from the NBA Store. The commercial “Jingle Hoops” is designed to promote “ BIG Logo” sleeved jerseys and other holiday-themed…

What Do You Think of Kmart’s New Holiday Commercial?

Posted in Creative Advertising by Stephen

What Do You Think of Kmart's New Holiday Commercial

Kmart will definitely grab your attention with its new holiday ad, “Show Your Joe.” But experts remain divided on the effectiveness of the ad. Can it boost Kmart’s appeal among millennial and middle-aged women? Kmart has certainly made it clear that they want to push the envelope with their advertisements. This commercial was the latest…

Commonwealth’s New Corvette Campaign Tests Driver Not Car

Posted in Creative Advertising by Stephen

Commonwealth's New Corvette Campaign Tests Driver Not Car

For the launch of the new 2014 Corvette Stingray, the ad agency Commonwealth is making use of something completely new for automotive advertising: brainwaves. With the “World’s First Reverse Test Drive”, this campaign actually gets into the head of the driver to show what it’s like to drive this powerful vehicle. Check out their video:…