Have you ever had a song “stick” in your head, and you found yourself singing it over and over all day? If you think about it, the idea of having their company’s name getting stubbornly stuck in a consumer’s head is a business owners marketing dream. What you may not know is that is the exact premise of using jingles for advertising. Here are some of the basics you should know about using radio station jingles.
Are Jingles New?
Actually, jingles have been around for a long time—all the way back to the Victorian era when street peddlers would sing catchy tunes in order to get the attention of passerbys. Since then, radio station jingles have come a long way, and some of them have been wildly successful. There have been national successes of course, like the old State Farm jingle or the newer Nationwide one, but there have also been hundreds of localized radio station jingles that only local residents would know. (Hear some of the jingles we have created here)
Do I Have to Combine the Words with Elevator Music?
No. Today’s jingle writers understand that static, “elevator music” is simply not going to appeal to most of the population. When you work with a jingle writer today, they’ll first work to understand your business and the type of message you want to send out, and then they’ll talk to you about which type of music you want to use. Own a skateboard shop and think hip-hop music would best get across your message? No problem. Run a horse stable business? Country music might be your best option. Operate an authentic Italian restaurant? Opera may work, but then again, so could a popular love song. Whatever type of music it takes to create the best jingle, the experts at Write Me a Jingle will work with it to create the best one for you.
The beauty of using jingles for advertising is that they’re not limited to certain types of businesses. A good jingle writer can make any business become “sticky” in the minds of its listeners, as evidenced by the popular insurance ones we mentioned above. Whatever type of business you operate, working with us to create a jingle may be just what you’ve been looking for to push your business to the next level. (Read more about our team here)