How it Works

WMAJ’s | 3 Step Process

While each project is unique in nature, we have simplified our workflow to enable streamlined execution, timely delivery and a final product that oozes with brand perfection. We also realize creating amazing campaigns can be stressful for YOU our clients, as so much love and hard work goes into getting things just right for your company. We wanted to make this process as painless and palatable as possible and put your minds at ease so that you may enjoy this experience.

STEP 1 (The Interview) – Learning Your Brand
STEP 2 (The Demo) – A Rough Draft
STEP 3 (Final Production) – Bringing it to Life

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STEP 1 (The Interview) – Learning Your Brand

In order to create an unforgettable campaign tailored specifically to your company’s unique brand and image – we will go over a detailed questionnaire that will teach us what makes your company stand out among the rest. Once we know your brands image, story and target demographic we will begin to craft a campaign that will build upon and expand your brand.

STEP 2 (The Demo) – A Rough Draft

Once we complete The Interview we will write/record or storyboard/illustrate (depending if it’s audio or video) and then send you the rough concept or proof for approval. The Demo phase will act as a rough draft that will give you a chance to okay the direction and give us your feedback before we go in to the studio for the final production. This helps to ensure that you will never get stuck with a campaign that you don’t absolutely love.

STEP 3 (Final Production) – Bringing it to Life

Upon your approval of The Demo, we will begin the final studio production of your campaign. This is where the entirety of the production, edits, final cuts, mixes and magic come together in order to breathe life into the project. Project timelines vary depending on the scale and scope of your campaign. Talk to a WMAJ representative to get a detailed projection on your project timeline.