For many, the 1980’s represented a magical decade that introduced us to hair do’s and fashion styles that still make us cringe. This was a totally radical decade for music as well, not the least of which were the many legendary advertising jingles that were released. Take a bodacious trip down memory lane with our top ten list of classic 80’s jingles.
Kit Kat Jingle (1986)
“Give me a break”
This long-running jingle was written by Michael Lavine and Ken Shuldman, but has since been re-done several times for re-vamped Kit-Kat commercials. In fact, the jingle was cited in a University of Cincinnati study as one of the top ten “earworms”, in other words pieces of music that inevitably get stuck in people’s heads.
Now, here is a jingle that can still be seen on TV to this day! In what remains a true stroke of genius, this Chicago flooring and home improvement company chose to incorporate their telephone number into a catchy tune sung by a legitimate local cappella group.
Toys ‘R Us (1982)
“I don’t wanna grow up, I’m a Toys R Us kid”
With the advent of one-stop shopping and e-commerce, Toys R Us has struggled to maintain a foothold in this modern economy. Unfortunately, they are fighting a losing battle, but this had not been the case in the 80’s. Thanks to this catchy jingle, many a parent became all too familiar with the smiling giraffe “Geoffrey”.
“I’m at my best with Maybelline”
Speaking of the classic 80’s hair, there is plenty of it getting tossed around in this commercial from Maybelline. The popularity of these products during this decade certainly had plenty of women feeling at their best!
Milton Bradley’s Connect Four (1980)
“Go for it red, go for it black, go for it….. connect four!”
Here may be an example where the jingle itself ended up being more memorable than the product it was meant to help sell. In any case, this is certainly one of the best kid’s game jingles ever made.
Big Red Gum (1988)
“So kiss a little longer. Hold hands a little longer. Hold tight a little longer”
Since the 50’s, the Doublemint Gum classic jingle had reigned supreme on TV, but things changed when Big Red introduced the world this melody. Incredibly, Big Red even had the audacity to run their commercial right before the Doublemint Gum.
“We wear short shorts!”
I think you’ll agree that the lyrics of this particular jingle have been parodied more than a few times in pop culture over the years. The Church & Dwight company certainly captured many people’s attention with this unforgettable 80’s commercial!
Juicy Fruit Gum (1986)
“The taste is going to move you!”
Gum really saw a boost in popularity during the 80’s due to a number of very catchy advertising taglines. Juicy Fruit pulled zero punches with this commercial, showing people doing some extreme skiing while chewing this tasty gum.
Wendy’s Restaurant (1980)
“Wendy’s has the taste”
Prior to Wendy’s famous “Where’s the Beef?!” commercial, they produced this classic jingle assuring their customers that their burgers were indeed the tastiest!
Nestles Alpine White (1986)
“Sweet dreams are made of this, N-E-S-T-L-E-S”
Although it was created for a product that Nestles no longer makes, this jingle is still a potent earworm. The song itself was performed by the group Faith No More, and we think it represents the overall feel of the 80’s quite well…
Hopefully, you enjoyed our favorite tv jingles from the 1980’s! Oh and if you end up annoying any of your friends, loved ones, and co-workers after singing “we wear short shorts!” for the tenth time, you can just blame it on us.